Make your letter-based logos (commonly called lettermarks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. But it also makes them very tricky to work with. This makes them especially popular when it comes to the look of a company’s logo just a couple letters can convey a world of meaning. They deliver a direct message to the reader, but they’re also visual elements that can vary in color, shape and personality. They’re the building blocks of our entire system of written communication, but when you get right down to it, they’re really just pictures. You can see I’m using some “direction-setting” suffix keywords right away.Letters are very strange creatures. Well then, let’s start with a fairly straightforward phrase. So what I originally wanted to achieve was a cartoonish cute octopus juggling a bunch of databases (or entities representing databases, I decided not to use actual logos of databases). The name OctoSQL stems from octopus and SQL, with the idea being that an octopus has many arms and can manipulate many entities at the same time, like OctoSQL can operate on many datasources simultaneously. I was wrong though, or at least I couldn’t describe it in words well enough) idea for the logo. This means you unfortunately can’t do stuff like “give me the same entity as on the picture, but doing xyz”, unless it can be achieved by marking a region as transparent for point 2. Variations: Generate 3 variations based on the given image, but without providing a phrase.Edit: Generate 3 images for a given phrase and original image with regions marked as transparent (either using image editing software, or using a built-in transparency drawing tool).Generate: Generate 4 images for a given phrase.A single credit enables you to do one of the following: You get a bunch of free credits and you can buy more. I will also only show images that were fairly ok (discarding the other 70+% that were terrible).īut first, let’s quickly describe how DALL♾ 2 works. I will only show the mostly happy path here. In the rest of this post you’ll see where I started, what I went through, what I learned along the way, and how it slowly evolved into the finally chosen image. So TLDR, here’s the logo I finally ended up with: In practice, you’ll see that the process looks a bit like the Westworld depiction of writers creating storylines in season 4 (no worries, this is not a spoiler, but I do recommend the series if you haven’t watched it). I knew for a while already that its logo should be updated, and with Dall-e arriving, I could combine the fun with the practical. To add some more background, OctoSQL - an open source project I’m developing - is a CLI query tool that let’s you query multiple databases and file formats in a single SQL query. In other words, I was already a bit warmed up. I’ve spent a day playing around with it, learned some basics (like the fact that adding “artstation” to the end of your phrase automatically makes the output much better…), and generated a bunch of (even a few nice-looking) images. Now, a few weeks ago, the floodgates have been opened and lots of people on the waitlist got access - that group included me. A few months ago, when the first previews started, it was basically everywhere. Everybody has heard about the latest cool thing™, which is DALL♾ 2 (henceforth called Dall-e).
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